Objectives
A Digital Marketing Course should cover a range of topics from fundamental concepts to advanced strategies. Here’s a structured course content outline:
Syllabus
The syllabus includes both theoretical and practical components:
Module 1: Introduction to Digital Marketing
- What is Digital Marketing
- Traditional vs. Digital Marketing
- The Digital Marketing Funnel
- Latest Trends in Digital Marketing
- Career Opportunities in Digital Marketing
Module 2: Website Planning & Development
- Understanding Domains & Hosting
- Introduction to WordPress & CMS Platforms
- Website Structure & UX/UI Basics
- SEO-Friendly Website Design
- Mobile Optimization & Speed Performance
Module 3: Search Engine Optimization (SEO)
- How Search Engines Work
- On-Page SEO (Keyword Research, Meta Tags, Content Optimization)
- Off-Page SEO (Backlinks, Guest Blogging, Social Signals)
- Technical SEO (Sitemaps, Robots.txt, Schema Markup)
- Local SEO & Google My Business
- SEO Tools (Google Search Console, SEMrush, Ahrefs)
Module 4: Search Engine Marketing (SEM) / Google Ads
- Introduction to Pay-Per-Click (PPC) Advertising
- Google Ads Campaign Setup
- Keyword Planning & Bidding Strategies
- Ad Copywriting & A/B Testing
- Landing Page Optimization
- Google Ads Analytics & Performance Tracking
Module 5: Social Media Marketing (SMM)
- Understanding Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn)
- Creating Engaging Content & Branding
- Paid Advertising on Social Media (Facebook Ads, Instagram Ads, LinkedIn Ads)
- Social Media Growth Strategies
- Influencer Marketing & Collaboration
- Social Media Analytics & Insights
Module 6: Content Marketing & Blogging
- Importance of Content Marketing
- Blogging & SEO Best Practices
- Copywriting Techniques & Content Strategy
- Video Marketing (YouTube, Reels, Shorts)
- Podcasting & Audio Content Marketing
- User-Generated Content & Viral Marketing
Module 7: Affiliate Marketing & Online Monetization
- Understanding Affiliate Marketing
- Choosing the Right Affiliate Programs (Amazon, Flipkart,etc.)
- Strategies for Promoting Affiliate Products
- Performance Tracking & Optimization
Module 8: Web Analytics & Data-Driven Marketing
- Introduction to Google Analytics 4 (GA4)
- Tracking Key Performance Indicators (KPIs)
- Conversion Tracking & Attribution Models
- Data Interpretation & Decision-Making
Module 9: Freelancing & Career Growth in Digital Marketing
- How to Get Clients as a Freelancer
- Digital Marketing Jobs & Career Pathways
- Building a Personal Brand & Portfolio
- Case Studies & Real-World Projects
Final Project & Certification
- Creating & Implementing a Digital Marketing Strategy
- Running Real Campaigns (SEO, Ads, Social Media)
- Performance Analysis & Optimization
- Course Completion Certification
Priya Verma
I am O level student. This institute is best. For computer courses .The method of teaching is awesome.