What is Digital Marketing?
•Definition of digital marketing.
•Leveraging digital channels (internet, mobile, social media, etc.).
•Reaching and engaging potential customers online.
Benefits of Digital Marketing
•Wider reach (global audience).
•Cost-effective compared to traditional marketing.
•Targeted advertising (demographics, interests, behavior).
•Measurable results and analytics.
•Increased engagement and two-way communication.
•Flexibility and agility in campaigns.
Scope of Digital Marketing
•Search Engine Optimization (SEO)
• Pay-per-click (PPC) advertising
•Social media marketing
•Content marketing
•Email marketing
•Influencer marketing
•Video marketing
•Mobile marketing
•Affiliate marketing
Search Engine Optimization (SEO)
•Optimizing website and content for search engines.
•Improving visibility and ranking in SERPs.
•Keyword research and on-page optimization.
Pay-Per-Click (PPC) Advertising
•Placing ads on search engines, social media, websites.
•Paying a fee for each click on the ad.
•Targeted advertising based on keywords and audience.
Social Media Marketing
•Promoting products/services on platforms like Facebook, Instagram, and Twitter(X).
•Building brand awareness and engagement.
•Influencer collaborations and user-generated content.
Content Marketing
•Creating valuable, relevant, and consistent content.
•Attracting and retaining a defined audience.
•Driving profitable customer action (leads, sales).
Email Marketing
•Sending promotional or informational emails.
•Building relationships with subscribers and customers.
•Personalized and targeted campaigns.
Video Marketing
•Creating engaging video content.
•Hosting on platforms like YouTube, social media, websites.
•Increasing brand awareness and product/service promotion.
Mobile Marketing
•Targeting and reaching customers on mobile devices.
•Mobile-friendly websites and apps.
•Location-based services and push notifications.
Affiliate Marketing
•Partnering with third-party publishers or influencers.
•Promoting products/services for a commission.
•Performance-based marketing model.
Measuring Success
•Key performance indicators (KPIs) for digital marketing.
•Analytics and data tracking.
•Return on investment (ROI) and campaign optimization.
